FTP File Transfer Protocol
Many SEOs and clients performing their own SEO ask what they need in order to perform SEO. It is actually quite simple and you really don’t have to be that technical to implement on page and off page SEO.
First you need an FTP program, File Transfer Protocol (FTP) is a standard network protocol used to copy a file from one host to another over a TCP/IP-based network, such as the Internet. FTP is built on a client-server architecture and utilizes separate control and data connections between the client and server applications, which solves the problem of different end host configurations (i.e., Operating Systems, file names). FTP is used with user-based password authentication or with anonymous user access. (via wiki-pedia)
I know this sounds complicated but all it does is allow you to transfer files from your computer to your web hosting server where your website is located. It is just as simple if you were copying files from a flash drive and putting them somewhere on your hard drive. The programming aspect of the website should be done by someone with extensive html coding experience, but you can add meta information and the proper html snippets of code to your website via FTP by just using a notepad application or a web developer software.
What Do I Need to Learn SEO
First off if you don’t have a computer and cable/dsl or better don’t bother reading any further, there is no reason for you to learn seo! Now that you have a computer, Internet access and an FTP program you are ready to perform SEO or search engine optimization. Anyone can sign up for a Google Account which then will give you access to all of their internet applications like AdWords, Analytics and AdSense. From their you can get the snippets of code to install into the HTML of your website. From here you will copy the code they give you and paste it into the HTML where they verify the code to give you access to:
Google Analytics– Analytical data compiled real time for you to view statistics of website traffic
Google Webmaster Tools– More analytical data which allows you to track links, set crawl rate, see what keywords are triggering your ads and even what pages aren’t working
Google AdWords– This will allow you advertise on Google search results pages for a CPC (cost-per-click)
Google AdSense– Adding this snippet of code will allow Google to show ads from websites using AdWords to share the CPC with you that the advertiser pays
These are just a few of the Google programs that will allow you to track the success as well as earn income or advertise using the Google Network of advertisers that you can use simply by having FTP access and very little html knowledge.